Countrystyle Recycling: Markerting Collateral

How can a disruptor recycling business be marketed to be visually memorable and stand out against heritage brands in the industry?

When designing the new marketing collateral, I wanted to inject some personality into the visuals. Waste management isn't traditionally an interesting sector, but the vibrant brand colours across Countrystyle and the Heathcote Holdings Group made it easy to draw inspiration. I created newsletters, a brochure, and captured new photography. I also designed PPC ads, social media creatives and collateral for social initiatives.