Amron Architectural: The Lookbook

How can the sales brochure be redesigned to visually appeal to architects, stand out from competitors' brochures, and reflect Amron's new business goals as we move from the functional to the luxury architectural sector?

Introducing the Amron Architectural lookbook: an image-led, coffee-table-style publication featuring high-quality photography and minimalist design. Key brand elements were retained and reworked to suit the more elevated aesthetic, including the metal mesh pattern used for an Amron ‘A’ watermark on the cover and the strong Fat Frank font, used in uppercase lettering for bold contrast with the minimal layout.